01
Active
Sway
Identity, payments, and loyalty operating system for nightlife and local businesses. NFC-first interactions. Operational clarity. Experiences that actually work.
Founder · Operator · Builder
Building systems
that actually work.
Building Sway and Delko while exploring systems, identity, and operational design.
Participant in the Harvard Foundry founder community.
Current Focus
What I'm building right now.
02
Active
Delko
Local-first agency helping businesses modernize through better systems, AI workflows, analytics, and customer experience. Built around execution, not fluff.
03
In Progress
Guatemala NT
Recovering from a second ACL tear in 2024. Rebuilding physical conditioning while working toward future national team opportunities.
04
R&D
Systems Research
Exploring how video analysis, tactical workflows, and lightweight tools can improve clarity inside football environments.
View Project
05
Research
Ticketing Analysis
Independent exploration into ticketing behavior, fan engagement, and operational inefficiencies in football environments.
View Analysis
Ventures
Sway and Delko.
Identity for the real world.
Sway started as a nightlife product and grew into something bigger: a system for identity, payments, loyalty, and real-world experiences.
The goal is to remove friction. Faster tabs. Better customer experiences. Verified identity. Operational clarity for businesses. Technology that feels invisible when it works.
Currently piloting in hospitality environments while building the product layer behind it.
- Live pilot at Gully's
- Harvard Foundry, 2025 cohort
- NFC-first product direction
Local businesses. Better systems.
Delko helps businesses modernize the parts they usually ignore: analytics, automation, websites, operations, lead flow, and customer experience.
We focus on practical systems that help businesses operate cleaner, faster, and more effectively without overcomplicating things.
Built locally. Execution-focused. No recycled agency playbook.
- Berkshire County + North Shore focus
- AI workflow implementation
- Client dashboards + automation systems
Process
How I work.
01
Understand the system
I start by mapping what exists, what's missing, and where decisions are being made without clear signal.
02
Identify leverage points
I look for moments where small structure changes can meaningfully improve learning, clarity, or outcomes.
03
Build something usable
I design lightweight systems that teams can actually adopt, not theoretical frameworks that sit unused.
04
Learn and iterate
I treat early outputs as inputs for better decisions, not final answers.
Philosophy
How I think.
01
Identity is infrastructure.
The next generation of products won't just process transactions. They'll understand people, trust, and context.
02
Good systems beat motivation.
Most problems aren't talent problems. They're consistency and operational problems. Systems compound when emotions don't.
03
Technology should feel human.
The best products remove friction without making people think harder. Simplicity is a competitive advantage.
04
Execution creates clarity.
You learn more from shipping something imperfect than endlessly optimizing ideas in private.
05
Local matters.
Some of the best businesses in the world are hidden inside local communities with outdated systems and unrealized leverage.
06
Long games win.
I'm far more interested in building durable infrastructure, trust, and meaningful work than chasing short-term hype.
Ideas
Ideas that shape how I think.
A few books that changed how I think about people, decisions, and long-term work.
Reframed negotiation as an empathy exercise. Understanding how someone feels is often more useful than trying to persuade them. Changed how I approach most conversations.
Clear mission reduces fear. Long-term alignment beats short-term wins. Shaped how I think about commitment and why people choose to do hard things together.
Early introduction to financial literacy. Helped me see money and work as systems rather than just outcomes.
Especially the conversations around goal-setting and self-assessment with Chris Williamson. Reinforced the habit of revisiting your own assumptions regularly.
Testimonials
What people say.
★ ★ ★ ★ ★
"Keveen was a highly reliable and proactive Graduate Assistant who consistently took ownership of responsibilities and supported the Angle Center's operations with professionalism and care. He brought strong organization, clear communication, and thoughtful problem-solving to everything he worked on."
Gina Deschamps
Entrepreneurship Center, Endicott
★ ★ ★ ★ ★
"Keveen was a reliable and creative assistant coach who took real ownership of our team's Instagram and visual design, helping elevate how we presented the program. He was organized, easy to work with, and consistently brought strong ideas that aligned with the team's identity."
Joe Calabrese
Head Coach, Endicott Men's Soccer
★ ★ ★ ★ ★
"Keveen was a dependable and thoughtful contributor at Golazo Travel who approached his work with professionalism, creativity, and strong attention to detail. He consistently showed initiative and brought a clear understanding of how storytelling and strategy connect to meaningful fan experiences."
Gilda Doria
VP, Arkos Health
★ ★ ★ ★ ★
"Keveen has an unusually strong strategic mindset for his stage, with a clear ability to think through business models, incentives, and execution tradeoffs. In advising him on Sway, I've been impressed by his coachability, analytical depth, and seriousness about building something real and durable."
David Fergusson
M&A, Generational Group
About
The story.
I grew up around soccer, competition, and communities built around people showing up for each other. A lot of how I think today comes from sports: discipline, pressure, systems, trust, and learning how small habits compound over time.
Over the last few years, that mindset evolved into entrepreneurship. I became obsessed with the gaps between how things currently work and how they should feel. Payments. Hospitality. Recruiting. Customer experience. Most experiences still carry unnecessary friction.
After tearing my ACL for a second time in 2024, years after my first tear in 2019, I had to rebuild more than just physical performance. Soccer had always been tied closely to identity, routine, and confidence. That period forced me to slow down, clean up my habits, and rethink how I operated day to day.
The discipline from that rebuild carried into how I work now. Early mornings. Consistent habits. Fewer decisions driven by how I feel and more driven by what I've committed to. That's the operating system behind Sway, Delko, and whatever comes next.
Experience
Where I've been.
Sway
Founder
2024 — Present
Delko Agency
Co-Founder
2025 — Present
Endicott College
Graduate Assistant, Entrepreneurship Center
2024 — 2025
Endicott Men's Soccer
Assistant Coach + Analyst
2024 — Present
Boston College Soccer
Performance Analysis Intern
2023
Golazo Travel
Marketing + Operations
2023 — 2024
FAQ
Common questions.
Some projects here are complete, others are in progress, and a few are early explorations. I share work at different stages because it reflects how real systems are built. Progress is rarely linear, and insight often comes before outcomes are fully visible. This portfolio is meant to show how I approach problems, how I think through tradeoffs, and how ideas evolve over time. Finished results matter, but understanding the process behind them matters more, especially when working on long-term, complex systems.
Both. Some projects started in academic settings and evolved into applied systems. Others were built directly inside real organizations. I care more about learning and structure than labels.
Not in a traditional sense. I'm most interested in long-term, embedded work where I can help teams think clearly, build systems, and learn faster over time.
Very little. A short description of the problem you are thinking about, building toward, or trying to understand is usually enough. Context helps, but perfection is not required. Early questions, rough ideas, and incomplete thoughts are welcome. From there, I focus on clarifying the problem, identifying constraints, and outlining a thoughtful path forward. The work tends to evolve through conversation and iteration rather than through a single polished brief.
If something here resonates, feel free to reach out by email or LinkedIn. I'm always open to thoughtful conversations.
Because outcomes are downstream of structure. Understanding how decisions are made is often more valuable than optimizing outputs after the fact.
Contact
Get in touch.
Open to conversations about interesting work, systems, and problems worth solving.
keveend10@gmail.com