I run Sway and Delko. Most of what I do is finding where a system leaks — attention, money, trust, time — and building the smallest thing that stops it.
Going out, coordinated. You call the spot — tonight, or days ahead — and the friends you choose see it, so the night stops dying in the group chat. Venues see repeat-visit patterns in aggregate, never individual identities.
swayos.usLocal-first agency helping high-ticket businesses modernize the parts they usually ignore: AI workflows, analytics, lead flow, and customer experience. Built around execution, not fluff.
Rebuilding after a second ACL tear in 2024. Conditioning is back. Still working toward future national team opportunities, on a longer timeline than I first wanted.
Exploring how video analysis, tactical workflows, and lightweight tools can improve clarity inside football environments.
View projectIndependent exploration into ticketing behavior, fan engagement, and operational inefficiencies in football environments.
View analysisForty texts, no plan, everyone waiting for someone else to commit. Sway replaces that with one tap: you call the spot — tonight, or days out — the friends you pick see it, and the night forms around whoever went first.
It started as a nightlife product and became a question about presence — who's actually out, who's actually coming back, and how much of that a venue should be allowed to see. The answer: persistent identity underneath, aggregate at the glass, and nothing shown for a group too small to hide in.
Launching at Endicott, then wherever the people who move between campuses take it.
Delko helps high-ticket local businesses modernize the parts they usually ignore: analytics, automation, websites, operations, lead flow, and customer experience.
We build the system, wire up the AI workflows behind it, and then run it — so the thing we handed over is still working three months later. Practical over impressive.
Built locally with Jack Koutrobis. Execution-focused. No recycled agency playbook.
Map what exists, what's missing, and where decisions are getting made without any real signal behind them.
Look for the moments where a small structural change meaningfully improves clarity, learning, or outcomes.
Ship lightweight systems people actually adopt, not frameworks that look right in a deck and sit unused.
Treat early output as input for the next decision. The first version is a question, not an answer.
The next generation of products won't just process transactions. They'll understand people, trust, and context — and be careful with all three.
Most problems aren't talent problems. They're consistency problems. Systems compound on the days emotions don't show up.
The best products remove friction without making people think harder. Simplicity is a competitive advantage, not a compromise.
You learn more from shipping something imperfect than from endlessly optimizing an idea in private.
Some of the best businesses in the world are hidden inside local communities with outdated systems and unrealized leverage.
I'd rather build durable infrastructure, trust, and meaningful work than chase whatever is loud this quarter.
A few books that changed how I think about people, decisions, and long-term work.
Reframed negotiation as an empathy exercise. Understanding how someone feels is usually more useful than trying to persuade them. Changed how I approach most conversations.
Clear mission reduces fear. Long-term alignment beats short-term wins. Shaped how I think about commitment and why people choose to do hard things together.
Early introduction to financial literacy. Helped me see money and work as systems rather than just outcomes.
Especially the conversations on goal-setting and self-assessment with Chris Williamson. Reinforced the habit of revisiting your own assumptions on a schedule.
"Keveen was a highly reliable and proactive Graduate Assistant who consistently took ownership of responsibilities and supported the Angle Center's operations with professionalism and care. He brought strong organization, clear communication, and thoughtful problem-solving to everything he worked on."
"Keveen was a reliable and creative assistant coach who took real ownership of our team's Instagram and visual design, helping elevate how we presented the program. He was organized, easy to work with, and consistently brought strong ideas that aligned with the team's identity."
"Keveen was a dependable and thoughtful contributor at Golazo Travel who approached his work with professionalism, creativity, and strong attention to detail. He consistently showed initiative and brought a clear understanding of how storytelling and strategy connect to meaningful fan experiences."
"Keveen has an unusually strong strategic mindset for his stage, with a clear ability to think through business models, incentives, and execution tradeoffs. In advising him on Sway, I've been impressed by his coachability, analytical depth, and seriousness about building something real and durable."
I grew up around soccer, competition, and communities built on people showing up for each other. A lot of how I think today comes from sports: discipline, pressure, systems, trust, and learning how small habits compound.
Over the last few years that mindset turned into entrepreneurship. I got obsessed with the gap between how things currently work and how they should feel. Payments. Hospitality. Recruiting. Nightlife. Most experiences still carry friction nobody chose to put there.
After tearing my ACL a second time in 2024, years after the first in 2019, I had to rebuild more than physical performance. Soccer had always been tied to identity, routine, and confidence. That period forced me to slow down, clean up my habits, and rethink how I operated day to day.
The discipline from that rebuild is the operating system behind everything now. Early mornings. Consistent habits. Fewer decisions driven by how I feel, more driven by what I already committed to. That's what Sway, Delko, and whatever comes next are built on top of.
Some of it is complete, some is in progress, and a few are early explorations. I share work at different stages because that's how real systems get built — progress is rarely linear, and insight usually shows up before outcomes do. This is meant to show how I approach problems and think through tradeoffs, not just what finished.
Both. Some started in academic settings and evolved into applied systems. Others were built directly inside real organizations. I care more about learning and structure than labels.
Client work goes through Delko, where we take on a small number of local businesses at a time. Outside of that I'm most interested in long-term, embedded work where I can help a team think clearly and build systems that outlast the engagement.
Very little. A short description of the problem you're thinking about is usually enough. Context helps, but a polished brief isn't required — rough ideas and incomplete thoughts are welcome. From there I focus on clarifying the problem, naming the constraints, and outlining a path forward. The work tends to evolve through conversation.
Email or LinkedIn. If something here resonates, say so directly — I'm always open to a thoughtful conversation.
Because outcomes are downstream of structure. Understanding how decisions get made is usually more valuable than optimizing outputs after the fact.
Open to conversations about interesting work, systems, and problems worth solving.
keveend10@gmail.com